No publicist? No worries. This workshop is for producers and artists who are DIY-ing their publicity and just want someone to walk them through how to write a decent media release—and what the heck to do with it after.
We’ll demystify the whole process so you’re not stuck staring at a blank page or wondering if you’re annoying that arts editor by emailing twice.
It’s practical, producer-friendly, and made for folks who are juggling a million things and just want to do this part well enough to get the word out.
We’ll cover:
How to write a media release that gets read
What to say in a subject line, intro, and pitch email
Where to find the right people to send it to—and how to reach out
What to include in a press kit (and what you can leave out)
Following up without being weird
Laura Milke Garner is the driving force behind MILKE since 2008—an award-winning producer and mentor based in Naarm (Melbourne), Australia. With over 27 years of industry experience, Laura has produced and supported exceptional live work across Australia and internationally, collaborating with hundreds of artists and presenting shows on iconic stages including the Sydney Opera House, London’s SOHO Theatre, and major festivals around the globe.
Her recent producing triumph, Garry Starr: Classic Penguins, swept the 2025 festival circuit—winning Best Comedy at Perth Fringe World, Best Comedy at Adelaide Fringe, and the prestigious Most Outstanding Production at the Melbourne International Comedy Festival.
Laura’s impact extends well beyond the stage. For over a decade, she’s been mentoring the next generation of producers through workshops, online courses, and personalised guidance. Her latest initiative, The Producer Lab, is a national platform dedicated to practical, accessible, and industry-relevant training for independent producers.
As Program Producer at Malthouse Theatre for the past five years, Laura curates the theatre’s annual four-week program for the Melbourne International Comedy Festival, spotlighting the best in local and international comedy. She’s also a committed advocate for the sector, having served on the boards of the Moosehead Awards, Golden Gibbo Award, and as a founding member of the Perth International Cabaret Festival.
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We acknowledge and respect the traditional owners and custodians of the land on which we work, create and live.
