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Workshop

Meta Advertising Content Strategy

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Have you taken the leap with Meta advertising and now you’re looking to hone your content strategy?

Have you taken the leap with Meta advertising and now you’re looking to hone your content strategy? This workshop is for you

Meta Advertising Content Strategy: Crafting Your Content for Success – Do you know your way around Facebook and Instagram advertising but think you content could use a tune up? Join us for a practical workshop where you’ll go under the hood of Meta to learn how to setup social media advertising campaigns with content best practice in mind.

In this session you’ll learn:

  • The fundamentals of content strategy for social media organic and paid: how to craft your content to get maximum engagement and stop your audience scrolling past.
  • How to navigate the backend of Meta and build a campaign
  • The basics of ad setup: Campaign objectives, audience targeting, and creative setup
  • Explore creative strategy: how to use what you already have and make it work harder
  • Practical techniques for how to create static and video content, and tips and tricks for how to optimise your messaging

*Please note, this session will have some repeat content from Meta Advertising Essentials: Social Media Ads Demystified.

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Hosted by

Davey Simmons

Davey Simmons is a marketing manager and content specialist based in Naarm, Melbourne. With over ten years of digital marketing experience working for the retail and performing arts industries, he is passionate about working closely with artists and finding innovative and creative ways to connect audiences with the work they create.

Davey currently works as a Digital Content Strategist, providing social media advertising services for national and international touring commercial theatre productions, including & Juliet, The Lord of the Rings – A Musical Tale, and Beetlejuice The Musical. Previous roles include Head of Marketing at Malthouse Theatre where he led the company’s marketing and audience strategy, including the Season program, Malthouse Outdoor Stage, and Comedy Festival at Malthouse. He also served dual roles as Content & Community Strategist and Digital Content Producer at Arts Centre Melbourne, where he pioneered a new approach to social media advertising and content development for digital platforms. In a consulting capacity, Davey has also worked with Sydney Opera House, Circus Oz, Federation Square, TEG Dainty, The Wheeler Centre, and Melbourne Theatre Company to provide strategic marketing services and produce digital content.

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  • Online

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  • $45
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