Whether you’re submitting an EOI, applying for a showcase, or casually chatting with a programmer over a flat white, being able to clearly and confidently communicate what your show is — and why it matters — is essential.
In this session, we’ll break down what makes a strong pitch: how to lead with the heart of your work, frame it for different kinds of presenters, and highlight the elements that matter most — audience, scale, creative vision, and value. We’ll also unpack common traps (like overloading with detail, using insider jargon, or forgetting to include the ask) and how to avoid them.
You’ll leave with a solid framework you can reuse across EOIs, emails, meetings, and presentations – plus examples, language tips, and time to workshop your own pitch.
This isn’t about puffed-up sales talk or ‘networking mode’ — it’s about being strategic and authentic. Sell your show without selling out.
Laura Milke Garner is the driving force behind MILKE since 2008, an award-winning producer and mentor based in Naarm (Melbourne), Australia. With over 27 years of industry experience, Laura has curated exceptional shows and collaborated with hundreds of artists, gracing prestigious stages from the Sydney Opera House to London’s iconic SOHO Theatre. Beyond stellar productions, Laura is dedicated to advancing producer skills and has pioneered mentorship programs, online courses, and workshops for over a decade. Her latest initiative, The Producers Lab, represents a significant leap in producer upskilling and development in our sector.
As Program Producer at Malthouse Theatre for the past five years, Laura orchestrates an annual four-week program for the Melbourne International Comedy Festival, showcasing the best of the comedy world. A fierce advocate for the arts, Laura has been on to boards such as the Moosehead Awards, Golden Gibbo Award, and serves as a founding member of the Perth International Cabaret Festival.
More info at www.milke.com.au
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