Workshop

Last Minute Ticket Buyer Strategies

  • Instant Replay:
  • Where:
  • Online
Are you grappling with the growing trend of last-minute ticket buyers?

This workshop is suitable for any producers

Join us for this workshop where we’ll delve into effective strategies to engage and capitalise on late ticket purchasers.

You’ll learn how to:

  • Understand the psychology and behavior of late ticket buyers.
  • Implement targeted marketing tactics to convert procrastinators into purchasers.
  • Utilise digital tools and social media for last-minute ticket sales.
  • Craft compelling, time-sensitive offers that create urgency without devaluing your event.
  • Optimize your sales channels for quick and easy purchases.
  • Manage and anticipate last-minute logistics to ensure a seamless experience for your audience.

Through a mix of expert insights, real-world examples you’ll gain practical knowledge and actionable strategies to boost your ticket sales and fill those last remaining seats.

Hosted by

Laura Milke Garner

Laura Milke Garner is the driving force behind MILKE since 2008, an award-winning producer and mentor based in Naarm (Melbourne), Australia. With over 27 years of industry experience, Laura has curated exceptional shows and collaborated with hundreds of artists, gracing prestigious stages from the Sydney Opera House to London’s iconic SOHO Theatre. Beyond stellar productions, Laura is dedicated to advancing producer skills and has pioneered mentorship programs, online courses, and workshops for over a decade. Her latest initiative, The Producers Lab, represents a significant leap in producer upskilling and development in our sector.

As Program Producer at Malthouse Theatre for the past five years, Laura orchestrates an annual four-week program for the Melbourne International Comedy Festival, showcasing the best of the comedy world. A fierce advocate for the arts, Laura has been on to boards such as the Moosehead Awards, Golden Gibbo Award, and serves as a founding member of the Perth International Cabaret Festival.

More info www.milke.com.au

Workshop

Tickets

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Location

  • Online

Pricing

  • $35

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