Take control of your ad performance with this practical workshop on installing, using, and optimising the Meta Pixel. Whether you’re selling the tickets or it’s through a venue or third-party platform, this session will demystify how Meta tracks user behaviour—and how you can turn that data into smarter, more strategic campaigns.
What you’ll learn:
• How to install and verify the Meta Pixel on your site
• What data is tracked—and why it matters
• Using Pixel insights to refine targeting and creative
• Understanding event data and conversion tracking
• Making data-driven decisions to boost ad ROI and sell more tickets!
Whether you’re new to paid ads or looking to sharpen your skills, this workshop will give you the tools to confidently manage your Meta advertising.
Davey is a digital marketing specialist with a passion for connecting audiences to culture through smart, engaging campaigns. With expertise in social media advertising, content strategy, UX, and customer engagement, he blends creativity with performance to deliver audience-driven, data-informed results.
He is currently Digital Account Director at Anthem and leads digital strategy across a range of commercial musicals and national arts organisations. He has led digital campaigns for major productions like Beetlejuice the Musical, & Juliet, The Lord of the Rings, and Hedwig and the Angry Inch during his time at Workshop Creative, and previously shaped brand and campaign strategy as Head of Marketing at Malthouse Theatre. He also held senior digital roles at Arts Centre Melbourne.
Freelance collaborations include Sydney Opera House, Circus Oz, TEG Dainty, Melbourne Fringe, and The Wheeler Centre. Davey brings heart, clarity, and a love of the arts to everything he does.
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